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Why is Google Analytics firing before the visitor chooses?

Maya Reyesasked Feb 9, 2026

The Consent banner appears, but I can still see Google Analytics requests before I click Accept. Does that mean blocking is not working?

analyticstracker-blockinggoogle-tag-manager
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Not every Google request proves that analytics storage was granted. In Google Consent Mode, Advanced Mode can allow limited cookieless pings while consent signals remain denied. Separately, physical Tracker blocking depends on script order and your published Tracker inventory.

Check these items:

  1. OptinStack loads before GTM or gtag.
  2. The analytics Tracker is classified as analytics in the published inventory.
  3. Custom or newly added scripts are tagged with the appropriate data-optinstack-categories value until they are in the inventory.
  4. Consent Mode shows analytics_storage: denied before a choice under an opt-in rule.

Documentation: Google Consent Mode v2, Install order, and Basic vs Advanced Consent Mode.

OptinStack TeamTeam
Feb 9, 2026