Banner modes: opt-in, opt-out, informational, dont-sell
By OptinStack Team - Jun 28, 2026 - 2 min read
OptinStack supports four banner modes so you can match regional expectations. The mode controls default category values and the visitor primary actions. Pair modes with regional rules in the dashboard.
Opt-in
Optional categories (analytics, marketing, preferences) start denied. The visitor must explicitly accept before optional trackers run. Typical for GDPR and ePrivacy-style requirements.
Opt-out
Optional categories start allowed. The visitor can reject them. Use where prior consent is not required for the same categories, subject to your legal review.
Informational
The banner acknowledges notice and records an accept-all style decision. There is no full preferences dialog for this variant. Use only where an acknowledgement pattern is appropriate.
Do not sell (dont-sell)
Presentation for do not sell or share style controls. The underlying consent model behaves like opt-out; the UI copy and primary actions follow the dont-sell variant. At runtime, mode is the consent model and uiVariant is the banner presentation.
Global Privacy Control
When the browser sends a GPC signal, OptinStack records gpc: true. By default, optional categories default to false. Business and Enterprise can configure advanced GPC category behavior in project settings.
Choose mode per region in Rules. Do not treat any mode as legal advice—confirm requirements with counsel for each market.
How to choose
- EU/EEA-style prior consent: start with opt-in.
- US do not sell or share surfaces: consider dont-sell with GPC honoring.
- Informational only where notice-and-ack is enough—validate carefully.
Related articles
The four consent categories explained
The four fixed consent categories: necessary, analytics, marketing, and preferences, and how their defaults behave.
How visitor consent is stored and re-asked
How visitor consent is stored locally and synced to the server, when the banner re-asks, and how consent expires.
GDPR and ePrivacy: how OptinStack maps on
How OptinStack's blocking, banner modes, categories, and consent records map onto GDPR and ePrivacy requirements.
CCPA/CPRA and US state privacy
How OptinStack supports CCPA/CPRA and US state opt-out and do-not-sell flows, including GPC as a valid signal.
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